Welcome to Not Another Marketing Podcast where I’m talking to Len Ward, founder of Commexis which specialises in helping businesses discover their return on investment. We're talking about marketing ROI and how to report it.
Discovering your marketing ROI can be difficult. There are so many channels and so many touch points with some of them offline. How to we reliably report the return on investment of our marketing efforts?
In this episode I'm joined by Len Ward the founder of Commexis which is a consulting firm that helps organisations discover their true ROI. It's a fascinating chat which I think will make you think slightly different about how to report successes and failures to the board or your client.
Check out the Commexis website and don't forget to connect with Len on LinkedIn.
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